Snap.com was officially launched yesterday.
Their advertise slogan is "The other way to search". They focus more on visual search result instead of just text.
They have a business model of pay-per-action. When a user click on the link and if the user purchase something, the cost will be paid or charged.
I think that Snap gave the Internet user another way to look at the search result. It is great to see a fresh idea presented out to the pulic.